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精选今年5月的一些关于中国消费市场上的新闻话题……涉及:冰淇淋、调味品、3D列印、VR等等。

食品&饮料

Chinastock: 冷饮市场的消费导向逐渐低价策略转向注重健康消费
英敏特(Mintel)公司发布的一份市场调研报告显示,中国已经超过美国成为全球最大的冰淇淋市场,2014年中国冰淇淋销售总额就达到了114亿美元,几乎相当于全球销售总量的1/4。报告显示,中国中产阶级对有机冰淇淋的兴趣正在逐步提升,中国冰淇淋产品也从群雄逐鹿,走向以品牌和品质为主要竞争手段的精细化竞争阶段。

中国糖烟酒网:外资企业看好中国调味品市场潜力
“相比之下,外资企业比较注重以消费者为中心的市场策略,从产品研发、生产、行销都会考虑消费者真正的需求在哪里、痛点在哪里。”英敏特资深食品与饮料分析师刘超伦举例称,日清制粉集团2015年推出了重新包装的烹调面粉,将原包装改为150克小巧易握型瓶装,瓶盖可以双向开启,方便控制使用量,非常适合烹制少量食物(如一人食)。“我们在调研中也发现,中国消费者尤其是年轻群体,在家烹饪的频率并不高。因此日清的做法值得本土企业学习。”

证券网: 承德露露已到选择关口s
市场研究和咨询机构英敏特(Mintel)最新报告《植物蛋白饮料2016》显示,预计从2015年到2020年,中国植物蛋白饮料市场总销量将由58.43亿升增长至107.97亿升。

Global Foodmate: Mintel: Three in five consumers love burgers on the menu
While consumption of beef has been down over the past decade, burgers endure as a mainstay of the modern American diet. In fact, new research from Chicago-based Mintel reveals that not only do 82% of consumers agree that burgers are a good source of nutrients, but another 80% would pay more for burgers made with premium ingredients. And, three in five (62%) consumers say they love burgers, period.

Shanghai Daily:Cyberspace and chicken nuggets converge
UK-based research firm Mintel estimates the market value of the fast-food industry will top 1 trillion yuan (US$154 billion) by 2020, with more than 950,000 outlets nationwide. The market is starting to recover after a series of food-safety scandals curbed growth between 2012 and 2014.

美容护理

和讯: 英敏特:质量推动中国婴儿纸尿裤市场增长
中国纸尿裤和婴儿湿巾市场在过去五年里快速增长,而且随着中国的父母需求增多,该市场预计仍将继续增长。英敏特报告 《纸尿裤和婴儿湿巾——中国,2016年》 的最新研究显示,近六成(66%)中国妈妈表示她们会因为产品质量而更换另外一个纸尿裤品牌,其次是口碑(61%)方面的原因。只有86%的妈妈声称对透气性满意,满意度最高的则是柔软度(91%)、吸收能力(90%)和对皮肤温和不刺激(90%),这表明透气性是提高消费者整体满意度的关键。

环球标签: 2016年杜邦包装创新大奖获奖产品揭晓
“今年参选作品的一个明显特征是,产品的包装更致力于上上善道的传播,逐渐从功能性包装向包装解决方案转变,让客户的生活更美好。”杜邦包装创新大奖首席评委David Luttenberger说。David Luttenberger同时也是Mintel GroupLtd的全球包装总监。“我们同时也看到了客户对外包装的需求——希望它是真实的,而非势不可挡的。”

市场趋势&零售

IBTIMES: China’s Uber Headache: How Ride Hailing Apps Have Enraged Taxi Operators, Delighted Consumers, And Challenged China’s Government
“The genie’s out of the bottle now – these apps have challenged the old order,” says Matthew Crabbe, Asia Pacific research director of market intelligence consultancy Mintel, who recently published a report on the impact of smartphone apps, including ride-hailing ones, on China’s economy.

Industry Sourcing: 10个重要的国际趋势——包装业的网络世界
因此,据目前态势估计,数码印刷将超过包装市场份额的10%。Mintel公司相信,2016年将成为数字包装印刷的转折点,品牌和包装转换器将通过限量版和个性化实现飞跃,并开始在主流包装装饰方面充分利用经济和快速推向市场的优势。

Associated Press: Top tech trends at Shanghai’s CES Asia
Laurel Gu, Research Manager, Mintel Reports China: “We do see that China’s economy has been slowing over the past few years, but what is worth noticing is that it is mainly the second industry sector, just the manufacturing industry sector that is dragging the economy, but it actually had relatively less of an impact on consumer spending.”

China Daily: Era of viewer-cum-broadcaster dawns in China
Interactive online video content is a big hit with Chinese viewers, a fact that is driving the evolution of live streaming. According to China Consumer Trends 2016, a report published by global market consultancy Mintel, “interactive” is one of the four buzzwords in the consumer sector this year.Consumers of content are willing to pay for high-quality, uninterrupted live streams. Mintel research highlights that video is the most popular format of online content consumed in China. As many as 83 percent of internet surfers watch videos on their desktops and 73 percent of tablet users view videos. Some 38 percent of Chinese consumers are paid subscribers of streams. Another 31 percent said they would be willing to try viewing pay streams.”Among online media formats, video is a powerful storytelling instrument that can vividly convey a message and entertain an audience at the same time. With the ‘new norm’ of live streaming, everyone can be a content creator and a broadcaster, with true ownership of personal media content,” said Philix Liu, Mintel’s APAC trends analyst.

China Daily: VR headsets, 3D printing dominate 2nd CES Asia
China’s economic growth slowed to a seven-year low of 6.7 percent in the first quarter of this year. However, Laurel Gu with the Global market researchers Mintel says China’s recent economic slowdown has had relatively little impact on purchasing.

北方网: 第二届CES Asia展会:VR/可穿戴设备成新风尚
中国的经济增速在最近7年间达到了一个最低点,尽管如此,全球市场研究公司Mintel研究员Laurel Gu认为中国近期的经济增速放缓对购买力的影响相对要小。“中国的经济增速的确在最近几年间减缓了不少,但我们需要特别注意的是,这主要是由于第二产业,也就是制造业拖了经济增长的后腿,消费者的购买力遭受的影响相对来说要小很多。”

China Post: IMAX agrees 40-cinema deal with JinYi Media
Latest figures from Mintel China show last year total domestic leisure spending increased by 12.5 percent, while spending in cinemas increased by more than 50 percent, to 44 billion yuan ($6.75 billion).

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英敏特所提供的市场研究报告是依据具有涉外市场调查许可的中国机构所进行的消费者市场调研所准备的。