Mintel unveils key trends set to impact the China consumer trends market in 2016.

Join us for this morning session, where our Senior Analyst, Philix Liu will draw on 2016 Mintel’s China Consumer Trends to find out the shifts in Chinese consumer behavior. We are honored to invite you to this two hour session, which Mintel unveils 4 KEY TRENDS set to influence China in 2016.

AGENDA

10:00-10:20 Breakfast Greetings

10:20-10:30 Welcome Speech

10:30-11:10 Trends Predictions

o2o redefinedO2O Redefined: Online-to-offline service is growing more popular among consumers. Traditional retail brands and start-ups are striving to convert consumer interest into sustainable business.
interactive nowInteractive Now: Consumers want to see and experience the world at all times and new digital technology is working to keep consumers at the cutting edge of life.
women only“Women Only”: Independent in their personal and financial lives, Chinese women are creating a “women only” market.
conscious healthConscious Health: Seeking out proactive over preventative measures, Chinese consumers treat their body with more sophistication than ever.

11:10-11:30 Tea Break

11:30-12:00 Panel Discussion, Q&A

When brands today are looking to craft effective marketing campaigns, they often turn to integrated digital marketing to develop ideas and tactics in O2O format. However, many advertisers are challenged with connecting Chinese consumers with brands in creative and relevant ways while delivering substantial results. In this panel discussion, Mintel invites seasoned advertising experts and practitioners to look at how to best engage Chinese consumers through interactive brand experiences and achieve results in 2016.

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Tel:
+86(21)6032 7300
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