Mintel unveils key trends set to impact the China consumer trends market in 2016.
Join us for this morning session, where our Senior Analyst, Philix Liu will draw on 2016 Mintel’s China Consumer Trends to find out the shifts in Chinese consumer behavior. We are honored to invite you to this two hour session, which Mintel unveils 4 KEY TRENDS set to influence China in 2016.
10:00-10:20 Breakfast Greetings
10:20-10:30 Welcome Speech
10:30-11:10 Trends Predictions
11:10-11:30 Tea Break
11:30-12:00 Panel Discussion, Q&A
When brands today are looking to craft effective marketing campaigns, they often turn to integrated digital marketing to develop ideas and tactics in O2O format. However, many advertisers are challenged with connecting Chinese consumers with brands in creative and relevant ways while delivering substantial results. In this panel discussion, Mintel invites seasoned advertising experts and practitioners to look at how to best engage Chinese consumers through interactive brand experiences and achieve results in 2016.